| Posted by Michael Tovish , Apr 08,2002,13:26 | Post Reply | Forum |
You know whom I am referring too. Their names might be different in your organization. They might hide behind the guise of web marketer, web team, e-marketer, or webmaster but for simplicity let's just call them what they are...OVERHEAD. Have you done a return on investment (ROI) study on what you are paying these people to post content and maintain an outdated website? I must be joking, you do not even have the time to ensure that your organization is properly identifying the unmet needs of your customers let alone questioning the authority of professionals. But I ask, since when is someone considered a professional if they can not provide a high level of service to their customers? Do your customers stay with you when your providing them a product or service that is highly overpriced and has limited value add? Then why do you do it?
Because you're not aware that it is happening. The individuals that you have hired to be the "expert" and manage the group if you're lucky have as much knowledge as you do. Forget about ROI, all they
care about is CTA (covering their ass). Now don't get me wrong these individuals could probably easily be transitioned over to Marcom and thrive in creating presentations. Because we all know that when it comes to review time or someone calls them out on the carpet, they come up with the most colorful and vivid arrays of charts and graphs depicting the number of projects they complete.
Umm, last time I checked changing "arrays" to "array" on each page on a website did not warrant the distinction of a major "project" as a job description.
About the Author:
Michael Tovish is the CEO/President of Revolutionizing Marketing, Inc. He worked at Sun Microsystems before leaving in 2001 and starting Revolutionizing Marketing, Inc. Visit the company's webiste at http://revolutionizingmktg.com to learn how they can provide an innovate solution to your unique business needs.
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